User Acquisition Lead (Kodland)

Kodland is an international online platform for kids and teens from 5 to 17 years old. We teach programming, other digital skills and must-have computer knowledge. The company started in 2018 and was scaling quickly during these years. Now we operate in 14 countries and have more than 2000 employees.

Our courses' syllabuses are developed by teachers with extensive professional experience in Computer Science and are taught by qualified instructors. Our mission is to shape a future where children grow up logically, knowledgeably, and technologically adept.

What you are going to do:

• Own and scale web user acquisition across Meta, Google, and other channels in US markets
• Define and execute performance strategy to hit ROMI targets
• Build and implement playbooks, testing frameworks, and clear scale/kill decision criteria
• Automate and systematize UA operations, introducing SOPs and reducing manual processes
• Own the UA backlog and make data-driven decisions on what to test, scale, or stop
• Improve UA ↔ Creative collaboration through structured briefs, SLAs, and prioritization
• Use attribution data, analytics, and research insights to optimize budget allocation and performance
• Partner with marketing teams to align on strategy and execution
• Lead and develop a team people across channels and regions

What we expect from you

• 5–8+ years of hands-on experience in paid performance marketing in US markets, including 2–3+ years managing a team
• Strong expertise in Meta Ads and Google Ads at scale ($5M+ annual spend managed directly or via a team)
• Proven track record of building systems (playbooks, automation, testing frameworks)
• Strong analytical skills: confident with CAC/LTV models, ROI targets, cohort analysis, and incrementality
• Experience managing multi-market / multi-geo paid acquisition setups

Why us

• Global Collaboration: Join a diverse, international team that values innovation and recognizes individual contributions.
• Competitive Compensation: Receive an attractive salary package that reflects your expertise and rewards your contributions.
• Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.
• Professional Development: Benefit from continuous learning opportunities and support for your career advancement goals.
• Location Options: Choose to work from our Belgrade office or remotely, with seamless collaboration tools for both.

Reasons to become a part of the Kodland team

🤝 Team & Collaboration:

Collaboration is our cornerstone, evident in the supportive and fun atmosphere during our meetings. A culture that values teamwork fosters an environment where each team member's contribution is acknowledged, leading to a stronger, united team.

💡 Flexibility & Growth:

Flexibility is key to our success, as we continually adapt and improve. We value those who embrace change, possess a willingness to learn, and adapt to evolving products and rules. This flexibility ensures our team remains dynamic and innovative.

🧠 Problem-Solving Culture:

Our "Problem-Solving" value champions big ideas, result-driven approaches, creative thinking, and efficient execution. Together, we turn challenges into stepping stones toward a brighter future.

🤲 Supportive Community:

At Kodland, we embody a culture where team members willingly extend support in difficult situations. From global initiatives to personal challenges, our commitment to helping others is unwavering. This value ensures a workplace where mutual assistance and respect thrive.