VP of Products (Insense)

Amsterdam, Netherlands (Remote)

Insense is a SaaS-enabled marketplace that helps brands work with creators. We connect more than 100,000 trusted creators across 35+ countries, helping brands create content, run influencer campaigns, and grow their business.
Today, over 2,000 mid-sized brands use Insense to power their creator marketing. Founded in 2016, we're a remote-first, profitable company of 60+ people across 14+ countries.

What you'll own:

  • Product & commercial strategy: Shape where the product goes next and prioritize commercial product bets in close partnership with the CEO, CRO, and Product team.
  • Retention & expansion: Build product capabilities that increase customer retention, reduce churn, and drive NDR/NRR and expansion.
  • New products & revenue opportunities: Identify, validate, launch, and monetize new products, workflows, and lines of business.
  • Pricing & monetization: Evolve pricing, packaging, tiers, add-ons, and product suites to support growth and expansion, particularly in the mid-market segment.
  • Moving upmarket: Help evolve the product and commercial offering to better serve larger mid-market and enterprise customers.
  • Product leadership: Lead the Product organization, with the current Head of Product reporting to you, and work closely with Engineering and Revenue leadership.
  • Product marketing & GTM: Partner cross-functionally on product adoption, positioning, go-to-market strategy, and strategic partnerships.
  • Market intelligence: Stay close to customers, competitors, and market trends and turn those insights into clear product decisions.

Who we are looking for:

  • 6+ years of Product leadership experience in B2B SaaS and/or marketplace businesses.
  • Relevant experience in Creator Economy / Influencer Marketing, MarTech, AdTech, E-commerce, or a closely related space.
  • Strong experience building and launching products for the US market. You do not need to be based in the US, but deep familiarity with US customers and the US market is essential.
  • Proven experience launching and monetizing new products or product lines.
  • Strong commercial product experience, ideally including pricing, packaging, monetization, retention, and expansion.
  • Proven people leadership experience. You should already be comfortable managing Product teams and senior Product professionals.
  • Ability to connect Product decisions to measurable commercial outcomes rather than focusing solely on roadmap and delivery.
  • Comfortable using AI tools pragmatically to build fast, test fast, and kill fast.

We’re open to both experienced VP-level leaders and strong Heads / Directors of Product who are already operating close to VP level and are ready for the next step

What kind of leader will thrive here:

  • Entrepreneurial and highly ownership-driven — you take responsibility for outcomes, not just outputs.
  • Competitive and ambitious — you genuinely want to build a category-leading product.
  • Action-oriented — you’re comfortable making decisions without waiting for perfect information.
  • Commercially minded — you naturally connect customer problems and Product decisions with retention, expansion, and revenue.
  • A strong cross-functional connector — you can bring together Product, Engineering, Revenue, customers, and leadership, make sure different perspectives are heard, and still make clear decisions.
  • Results-driven — you’re comfortable testing bold ideas, learning quickly, and changing direction when something doesn’t work.

Why join now

Insense already has an established product, a growing creator marketplace, thousands of brand customers, and a profitable business.

The opportunity now is to help define what comes next: create more always-on value for customers, launch and monetize new products, improve retention and expansion, and build the product strategy that takes Insense further upmarket.

If you’re a commercially minded Product leader who wants to own not just what gets built, but also why it matters to the business and how it creates growth, we’d love to hear from you.

VP of Products (Insense)

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VP of Products (Insense)

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