Marketing Lead (Findies)

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing across Meta, TikTok, AppLovin, and Google Ads.

About the role

We are looking for a Marketing Lead who will own paid acquisition for Findies across Meta, TikTok, AppLovin, and Google Ads — scaling spend efficiently while improving unit economics and optimizing for Projected Profit. You'll directly lead the PMM and work cross-functionally with our Creative Producers and Marketing Designers to build a repeatable testing-and-iteration engine.

What you'll be doing

• Own and scale paid acquisition across Meta, TikTok, AppLovin, and Google Ads, optimizing for Projected Profit and unit economics.

• Build and run a repeatable system for testing, reporting, and creative/funnel iteration — clear takeaways, next steps, and improvement opportunities.

• Partner cross-functionally with Creative Producers and Marketing Designers: shape briefs, drive creative iteration, and turn performance data into creative direction.

• Directly lead the PMM: landing funnels, paywall/funnel experiments, and conversion optimization.

• Test and optimize new setups and approaches across channels; diversify away from single-channel dependency.

• Automate marketing processes together with the MarTech manager.

• Conduct competitor research and implement insights into traffic acquisition.

What you'll need

• 3+ years of experience in paid acquisition on Meta and/or TikTok.

• Hands-on experience across multiple paid channels.

• Experience managing marketing budgets of at least $500K per month.

• Strong understanding of key acquisition metrics and unit economics — optimizes for profit, not vanity metrics.

• Strong data analysis and interpretation skills.

• Ability to drive cross-functional partners (creative, design) without direct reporting authority.

• Great communication skills and the ability to work collaboratively.

• Upper-Intermediate English or higher.

What we offer:

• Remote-first work format with access to Genesis offices in Kyiv and Warsaw.
• Flexible schedule — most of the team works roughly 9:00 to 18:00 for convenient communication.
• Learning and growth opportunities: access to an educational hub, professional communities, workshops, and specialized courses.
• Company-provided equipment when needed.
• Support for private entrepreneurs (Ukraine/Poland): assistance with tax reporting.
• Corporate doctor available in Kyiv and Lviv.
• Medical insurance (USG) for employees in Ukraine after the probation period.
• 20 paid working days of vacation (4 weeks / 28 calendar days).
• Corporate discounts on sports, education, beauty, health, clothing, cleaning, entertainment, and gifts.